CECILIA SALA
Born in a print world, creating in a digital space
Latest in Beauty​
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Latest in Beauty is a UK-based online beauty playground, offering carefully curated boxes and limited-edition collections featuring top skincare, makeup and haircare brands. Through partnerships with industry-leading names such as Vogue, Stylist, CEW and British Beauty, it helps customers discover, experiment with and fall in love with new beauty products — all in one box.
Working as the sole designer, I shaped the creative direction of every bi-monthly campaign — from the initial brief to final delivery. Each box had its own visual story, designed to stand out while staying true to brand guidelines. I created and adapted assets across all touchpoints, including website, social media, print, packaging and email, combining fast-paced execution with fresh ideas, attention to detail and a genuine passion
BEAUTY IN A BOX​
Each campaign required a unique visual identity while remaining aligned with brand guidelines. I designed and adapted assets across all touchpoints, including website, social media (Instagram, TikTok and paid content), print and packaging (sleeves, leaflets), product imagery, mockups and promotional materials.
Alongside design, I was responsible for building, designing and sending all CRM and marketing emails, ensuring visual consistency, clarity of messaging and strong engagement across the customer journey. Working closely with internal teams and external partners, I balanced fast-paced delivery with creativity, attention to detail and a genuine passion for beauty and storytelling.
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