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CECILIA SALA
Born in a print world, creating in a digital space
Email & Digital
A digital campaign is a collective effort where creativity, design and copy, and technical aspects must play in harmony.
Design is enclosed by defined rules and creativity must find its way between them. Whether by highlighting a product or an emotion, or using a more typographical approach, I focus on generating new fresh ideas for each campaign.
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Delivering campaigns with personality
Through working closely with design and marketing deparments, I've captured the design requirements whilst injecting personality into the brand. I've also improved existing brand guidelines that covered all customer touchpoints, from the website, through to email and banner ads.
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